In corporate branding, logos are a fundamental requirement in corporate identity manuals. Therefore, it is essential to distinguish these concepts and understand their different applications to design an effective brand strategy.
The logo is the core of a brand’s corporate image. It is not just a symbol or text but a graphic representation that connects the company with its audience. Its proper application is key to conveying the brand’s values and essence, making it crucial to understand the different uses of a logo.
In this blog, we explore the three main versions of a logo: positive, negative, and monochrome.

Accessibility is much more than a trend—it’s a necessity that transforms the way we interact with spaces. In signage, ensuring that everyone can navigate with ease not only enhances the user experience but also reinforces a company’s commitment to inclusion and equality. From shopping centers to hospitals, more and more places recognize the importance of incorporating accessible elements into their signage.

Branding not only defines how a company presents itself to the world but also how it is experienced and felt within its own spaces. When applied to offices and commercial spaces, branding has the power to transform everyday environments into places that inspire, connect, and reinforce the essence of an organization.

In an increasingly interconnected and dynamic world, complex spaces require solutions that facilitate movement and orientation. This is where wayfinding comes into play, a discipline that goes far beyond simple signage. Its purpose is to guide people intuitively, creating positive and functional experiences in environments such as hospitals, airports, shopping centers, and corporate offices.