Callao Cinema, a landmark of cinema in Madrid since its opening in 1927, is located in the iconic Callao Building, an architectural gem situated in the Plaza de Callao, right in the heart of the city. With its imposing façade and art deco style, the cinema has witnessed key moments in cinematic culture and continues to be a point of reference for film lovers. In addition to its screenings, the venue hosts events, premieres, and activities related to the world of cinema and entertainment.

Plaza de Callao is one of the busiest spots in Madrid, with over 113 million people passing through it annually, making Callao Cinema a focal point of visibility and presence for brands and events taking place there. Dysegna was responsible for creating the main exterior signage for the cinema, ensuring its identity was clear and prominent in such a high-traffic area.

The signs were designed with durable materials and high-quality finishes, ensuring maximum visibility both day and night with an immortal design. This intervention not only improved the visibility of Callao Cinema but also reinforced its iconic presence in the heart of Madrid, creating modern and functional signage that complements its rich cinematic history.