X-Madrid Shopping Center, located in Alcorcón, stands as a benchmark for innovation in the commercial and entertainment landscape. This space, spanning over 47,000 m², combines unique activities such as climbing, diving, and a skatepark with a diverse commercial and gastronomic offer, attracting a young and dynamic audience seeking different experiences.

Dysegna was involved in the development of the center's signage, ensuring clear navigation in a space designed to break with the conventional. The wayfinding systems were adapted to the specific characteristics of the space, ensuring functionality in an area where high-traffic zones, sports facilities, and commercial spaces coexist. Each signage element reinforces the urban and disruptive identity of X-Madrid, enhancing the experience for the thousands of visitors who walk through it daily.